Primary targeted audience: Black women 50 to 65 years old and older including. Younger baby boomers born 1946 – 1955 are secondary targeted audience.
Mission: To provide information to educate Black Women 50+ regarding responsible, preventive health practices. To demystify, in simple language, major health issues. To inspire rewarding lifestyles while also revealing resources, products and services. To decrease the disparities in treatment and services to this audience. To explore the uniqueness of ages 50+.
30,000 each issue
Distributed in southern Wisconsin directly to women at churches, conferences targeting this audience, businesses and special events. Also available at drugstores, food stores, public libraries, government buildings and restaurants. Also circulated to small base of subscribers in 8 states.